Scarf Bar Piccadilly

Burberry
2015

To promote the Scarf Bar range, we created a centrepiece interactive experience on The Curve screen in Piccadilly Circus. Using their smartphone, visitors could connect to the screen, and then create custom monogrammed which they could then throw around the screen. The CG scarves were rendered just in time with help from Dreamworks Animation.

NodeJS, HTML5, Javascript, OpenFrameworks

Computer Generated Scarves

The flying scarves used in the experience were created in partnership with Dreamworks Animation.

Web App

Visitors interacted with the screen using a specially made webapp via their smartphones.