This Unpredictable Life

Honda
2011

To help promote the launch of the 2011 Honda Jazz, W+K London devised a beautiful animated film with an interactive twist; a companion iPhone app allowed viewers to capture characters and objects from the film, and then play with them. Special 'audio fingerprinting' technology was developed which allowed the app to sync up with the playback of the film on any medium.

Objective C Cocoa Touch, HTML5, Javascript