Alpha Labs

Nokia
2012

As part of their transition to the Windows Phone platform, Nokia wanted to encourage new and existing developers to embrace their new OS. In response, we created AlphaLabs, an online hub to encourage experimentation and creativity within a platform that had largely been overlooked by the digital arts and mobile app communities. We launched with a series of collaborations between prominant digital artists and key WP developers. The resulting projects were showcased at the OneDotZero festival at London's Southbank Centre.

Creative Applications wrote a nice article about the event.

Microsoft Silverlight, XNA

Red Shift

Futuristic concept racer game 'Red Shift' - one of the resulting projects from the collaboration between Field and Treehouse Devs.

Launch Event

Artists, developers and keynote speakers presenting their work at the event.

Web

The AlphaLabs.cc platform, designed and developed in-house at Wieden + Kennedy London.